I harness the power of human-centred storytelling to create change...
Finally making a breakthrough
I harness the power of human-centred storytelling to create change.
It’s taken me several years to figure out that one-liner about what it is that I do and it needed a conversation with Lucy, one of my closest friends, to be able to pin down the essence of what it is I offer.
As a freelancer in a transitional stage, I need to be able to explain what I do. Currently I operate solo although I’m in a lot of talent pools and cohorts and even a few collectives. But in a world where people work in labels, it’s been a month of speaking to other generalists and those who have an ability to focus on finite details and the role they play in bigger picture landscapes.
But there’s the elevator pitch and when being considered for work or creating work, while there’s a multitude of storytelling abilities - this is the core of it. Bring me on board and the creative fizz that lives within and is infused with a lifetime of trying to understand why humans behave the way they do, will ask you ‘have you thought about…’
So while I do get that people want people that fit within one particular label, I really believe we are in a world where the use of AI can make our lives easier with the labelling but that means…